Tag Archives: marketing

Episode 93: Using TikTok to Fuel Your Business



We are joined in the studio by professional marketing specialist and bowler (Jeb Brantner) with United Country Real Estate, as he takes through the process of using TikTok.  In recent years TikTok has become one of the most popular social media apps and one of the highest trafficked search engines on the planet.  Realtors and Auctioneers that have embraced this technology platform are finding strong value with lead generation and brand recognition.  Jeb takes us through the process of creating a trending TikTok video and measuring results.  Another great podcast show, we hope you find value in this episode.

If you want to reach out to Jeb Brantner contact him at jbrantner@unitedcountry.com

UC TikTok page

 


Episode 91: Using Google Ad Word Campaigns in your Business



Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett.  He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more.  In this episode Dan breaks down the process of how your implement Adwords and pay per click (PPC) campaigns. This is a great show so enjoy…

ADWORDSNERDS.COM


Episode 89: Using Artificial Intelligence in Real Estate



The use of Artificial Intelligence (AI) has rapidly become a huge conversation topic across the globe.  Programs like Chat GPT allow users to source a wide range of knowledge and data which is delivered in a clean narrative useful format.  Technology expert Jim Nowak joins us in the studio to discuss elements of how AI works and better yet, how the real estate & auction community can use it.  Enjoy the show.

CHAT GPT


Episode 85: Email Marketing Best Practices with Kayla & Natalia



We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way.  We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time.  Enjoy the show.


Episode 84: Digital Flipbooks and Car Wraps with EMS



We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks.  These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working.  This is a very informative episode, so enjoy the show.


Episode 72: How to Win in Google Search Rankings



We are joined in the studio by United Country Real Estates technology expert, Jim Nowak as we discuss how Google ranks websites and how we can win the ranking game. Jim offers great insight into the way Google web-crawlers find and rank websites and then offers multiple strategies into ways that office owners can get their websites to rank higher.  Join us as we uncover some awesome strategies that may make it possible to get to page (1) on Google searches.


Episode 61: Auction Disclaimers and Using Small Font



Auctioneer and auction law professional Mike Brandly joins us in the studio to discuss the use of auction disclaimers and terms & conditions at auction, while using different font sizes to make certain terms less visible. We also discuss a buyers ability to return a purchased auction item if improperly advertised.  We are also joined by JW Ross, broker / owner of a professional real estate and auction company in Paris Texas.  Great insight and information so enjoy the show.

Mike Brandly Blog

JW Ross Company


Episode 57: Managing Overpriced Listings



Always a hot topic in real estate… What to do with overprice listings and how to manage the seller.  This episode we take a dive into how to position the conversation early on with over priced sellers, so you can ultimately arrive at a win/win outcome in the end.  Ian Goodyear joins us in the studio with some insight on a recent overprice listing he took and we discuss various ways to handle this all too often issue.  Great stories and lessons in this episode, so enjoy.


Episode 54: Aerial Drone Photography with Patrick McBride



Another amazing show with a leading aerial drone expert (Patrick McBride) as he offers insight into new drone technologies and updated FAA laws & regulations. We always have a great show when Patrick joins us in the studio, tune in and enjoy the education and the laughs.  We also play the weird facts game where Trina and Patrick go head to head.  Find out who the winner is.

 

DRONE ON DEMAND

FAA PART 107 LICENSE


Episode 51: Becoming an Auctioneer with Leroy Hendren



Veteran auctioneer and retired Oklahoma Highway Patrolman Leroy Hendren tells us his story of becoming an auctioneer.  We also discuss how the auction business has evolved and the current methods that seem to be working best in the marketplace.  This is a great episode with a legacy guy at the helm, so enjoy the show.