Monthly Archives: December 2024

Episode 114: Seller Paid Upfront Auction Marketing



When sellers pay the auction marketing upfront, they become better sellers at the end of the auction process.  Having “skin in the game” signals that the seller is invested in the auction process and believes it is a good strategy for both divesting of their property, as well as receiving a fair market value for their property.  Trina and I talk about the in’s and outs of effective auction marketing and why it is more beneficial for Seller’s to invest in the process upfront.  Enjoy the show..


Episode 113: Sharing Commissions with Other Brokers



In this episode we are joined by our good friend Jimmie Dean Coffey, as we discuss the art and benefits of commission sharing with other brokers.  We have to keep in mind who we are working for and what is in the “Sellers” best interest, while also being fair to the company that is executing most of the work in the listing and sales process.  We take a deeper dive into the nuances of buyer’s agent compensation at auction, as well as traditional sales.  This is a great episode that has a ton of well experienced discussion around this topic.  Enjoy the show.