Tag: marketing

Episode 93: Using TikTok to Fuel Your Business

Episode 93: Using TikTok to Fuel Your Business

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We are joined in the studio by professional marketing specialist and bowler (Jeb Brantner) with United Country Real Estate, as he takes through the process of using TikTok.  In recent years TikTok has become one of the most popular social media apps and one of the highest trafficked search engines on the planet.  Realtors and …

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Episode 91: Using Google Ad Word Campaigns in your Business

Episode 91: Using Google Ad Word Campaigns in your Business

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Podcast: Play in new window | Download (Duration: 53:24 — 73.3MB)

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Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett.  He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more.  In this episode …

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Episode 89: Using Artificial Intelligence in Real Estate

Episode 89: Using Artificial Intelligence in Real Estate

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Podcast: Play in new window | Download (Duration: 1:05:29 — 89.9MB)

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The use of Artificial Intelligence (AI) has rapidly become a huge conversation topic across the globe.  Programs like Chat GPT allow users to source a wide range of knowledge and data which is delivered in a clean narrative useful format.  Technology expert Jim Nowak joins us in the studio to discuss elements of how AI …

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Episode 85: Email Marketing Best Practices with Kayla & Natalia

Episode 85: Email Marketing Best Practices with Kayla & Natalia

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Podcast: Play in new window | Download (Duration: 41:18 — 56.7MB)

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We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process …

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Episode 84: Digital Flipbooks and Car Wraps with EMS

Episode 84: Digital Flipbooks and Car Wraps with EMS

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Podcast: Play in new window | Download (Duration: 54:23 — 74.7MB)

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We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks.  These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent …

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Episode 72: How to Win in Google Search Rankings

Episode 72: How to Win in Google Search Rankings

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Podcast: Play in new window | Download (Duration: 59:55 — 82.3MB)

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We are joined in the studio by United Country Real Estates technology expert, Jim Nowak as we discuss how Google ranks websites and how we can win the ranking game. Jim offers great insight into the way Google web-crawlers find and rank websites and then offers multiple strategies into ways that office owners can get …

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Episode 61: Auction Disclaimers and Using Small Font

Episode 61: Auction Disclaimers and Using Small Font

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Podcast: Play in new window | Download (Duration: 44:20 — 60.9MB)

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Auctioneer and auction law professional Mike Brandly joins us in the studio to discuss the use of auction disclaimers and terms & conditions at auction, while using different font sizes to make certain terms less visible. We also discuss a buyers ability to return a purchased auction item if improperly advertised.  We are also joined …

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Episode 57: Managing Overpriced Listings

Episode 57: Managing Overpriced Listings

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Podcast: Play in new window | Download (Duration: 47:27 — 44.4MB)

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Always a hot topic in real estate… What to do with overprice listings and how to manage the seller.  This episode we take a dive into how to position the conversation early on with over priced sellers, so you can ultimately arrive at a win/win outcome in the end.  Ian Goodyear joins us in the …

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Episode 54: Aerial Drone Photography with Patrick McBride

Episode 54: Aerial Drone Photography with Patrick McBride

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Podcast: Play in new window | Download (Duration: 53:55 — 53.2MB)

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Another amazing show with a leading aerial drone expert (Patrick McBride) as he offers insight into new drone technologies and updated FAA laws & regulations. We always have a great show when Patrick joins us in the studio, tune in and enjoy the education and the laughs.  We also play the weird facts game where …

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Episode 51: Becoming an Auctioneer with Leroy Hendren

Episode 51: Becoming an Auctioneer with Leroy Hendren

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Podcast: Play in new window | Download (Duration: 49:49 — 50.7MB)

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Veteran auctioneer and retired Oklahoma Highway Patrolman Leroy Hendren tells us his story of becoming an auctioneer.  We also discuss how the auction business has evolved and the current methods that seem to be working best in the marketplace.  This is a great episode with a legacy guy at the helm, so enjoy the show.

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