Tag: auctions

Episode 96: Southwestern Consulting Explains How To Be Consistent in 2024

Episode 96: Southwestern Consulting Explains How To Be Consistent in 2024

In this episode we gain expert advice from Will Metscher, professional sales and business consultant with Southwestern Consulting.  The key to gaining success in 2024 is being consistent and dedicated to the activities that will drive productivity and ultimately revenue.  We discuss the appropriate steps that are paramount to consistency (identifying your goals, scheduling activities, …

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Episode 94: Building Rapport with Clients

Episode 94: Building Rapport with Clients

In this episode we discuss the 12 steps to building rapport with clients through effective communication skills, active listening and being responsive.  Trina and Shawn go through a list of time tested essentials for establishing a positive and productive relationship with prospective clients and customers.  We hope you enjoy this info packed episode.

Episode 91: Using Google Ad Word Campaigns in your Business

Episode 91: Using Google Ad Word Campaigns in your Business

Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett.  He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more.  In this episode …

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Episode 88: Auctioneers Need to put the Sellers First

Episode 88: Auctioneers Need to put the Sellers First

Mike Brandly joins us in the studio to discuss the differences between white-label online bidding software versus online marketplaces.  We also talk about the use of the Buyer’s Premium and why the industry still has push back from a few auctioneers that have a hard time justifying why they don’t utilize a BP.  As always, …

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Episode 81: Solving Issues at Auction Events

Episode 81: Solving Issues at Auction Events

In this episode we are joined on the podcast by long time friend and auctioneer Jimmie Dean Coffey as we discuss typical issues that arise at auction and how to handle them.  We tell stories that have happened over the years and even some recent events that needed quick attention.  Enjoy the show.

Episode 80: Gaining Maximum Value from Trade Show Booths

Episode 80: Gaining Maximum Value from Trade Show Booths

Have you ever set up or worked a trade show booth?  Did you question whether or not it is worth the expense and time?  Well the industry says that Trade Show Booths are one of the strongest marketing events available, if you know how to work it.  We are joined by famed broker JW Ross …

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Episode 79: Equipment Auction Markets & Figgy Pudding

Episode 79: Equipment Auction Markets & Figgy Pudding

We talk with Mitch Helman with AuctionTime.com about the current used equipment markets for farm, construction and transportation equipment across the U.S.  We also discuss the 2023 equipment sales outlook and what is on the horizon.  But just as importantly we found out that Hormel is launching it’s version of Spam’s Figgy Pudding which is …

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Episode 78: Advertising Absolute Auctions when it is Not

Episode 78: Advertising Absolute Auctions when it is Not

In this episode we are joined in the studio by Mr. Mike Brandly, professional auctioneer and auction industry expert witness.  Mike talks about a string of recent incidents which involve auction companies using advertising language designed to lead consumers to believe auctions are being held without a reserve price (absolute), when in fact they are …

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Episode 76: Equipment Auction Market Trends with Mitch Helman

Episode 76: Equipment Auction Market Trends with Mitch Helman

If you either buy or sell farm, heavy, construction or transportation equipment then this podcast episode is for you.  As a dominant leader in global equipment sales, AuctionTime and Sandhills Publishing representative (Mitch Helman) explains the recent results from their Global Equipment Market Report and sheds some light on current industry trends.  Great podcast episode, …

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Episode 75: The Changes in the Real Estate and Auction Industry

Episode 75: The Changes in the Real Estate and Auction Industry

Lots of changes happening in both the real estate world as well as the auction industry.  More and more auctioneers moving to online bidding platforms, consolidation of auction groups happening around the country, and we are now seeing the housing markets beginning to slow.  Homes are spending more time on the shelf before offers are …

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